2005: Sapphic: The Rise, The Fall And, The Rise Again
After the coinage of the term "Sapphic Verse / Stanza" to describe Sappho's slick characteristic poetic metre / four-line stanzas from circa the mid 16 century, overtime (Etymonline suggests from the 1890s) "sapphic" (maybe via the term "Sapphist") became a synonym for "lesbian" (woman attracted to other women) and a modifier to describe e.g. literature, art, relationships etc.
The graph above displays Google Books Ngram Viewer results for the word "sapphic" (i.e. mentions of the word "sapphic" in Google's data set of printed material from the 1660s to 2022). Interestingly the graph shows a peak in the 1780s with a gradual decline to the 1950s and then from circa the 1990s a gradual rise again to the 2020s. An interpretation? I would offer a theory but I don't want to twist anyone's lemons as I am not a cunning linguist ;) (Forgive, the cheeky double entendre - it is an iconic quote from the James Bond movie "Tomorrow Never Dies" (1997), of slick Miss Moneypenny to 007.) I will, however, add that from the 1990s the word Sapphic, seems to slowly rise again in print via books and academic publications.
Interestingly, Google Trends results for online searches for "Sapphic", in Google, shows a peak in 2005, a gradual fall to the 2010s and then, a gradual and continuing increase in the 2020's. N.B Google's search engine was launched in 1997 but Google Trends data, dates back to only 2004. Moreover, one-word searches (queries) in search engines are v generic. In the early days of search engine algorithms, Google served mixed results for one-word searches as they are understandably too generic. Google has become very savvy (business wise, algorithm wise and data wise) and now claims to be user intent focussed by using e.g. your past search history and current location to serve out "personalised" search results (and cunningly storing users' personal info - to their benefit and usage + harvesting ALL the pages it has indexed to create the data for it's AI overviews without the permission nor compensation to the content producers & holders).
Why the spike of Google searches for "sapphic", in 2005? As an SEO this really pricked up my ears. Alas, the fab "Wayback Machine" does not archive Google Search Results nor are Google's "Tools" filter results for a selected time range e.g. Year 2005, comprehensive (as fairplay, some websites have been mothballed over the years but, possibly the data is restricted?). So why a peak in Google searches for "sapphic" for 2005? Hmm. From 2005 to mid 2006:
- There doesn't seem to be a movie nor novel that featured "Sapphic" in it's title?
- There doesn't seem to be an organisation with "Sapphic" in it's name e.g. Sapphic Chicks?
- There doesn't seem to be a cool popular bar / club night with "Sapphic" in it's name e.g. Sapphics Kicks?
- Sapphic as an adjective / modifier e.g. Sapphic books, Sapphic movies etc don't seem to be popular searches - see Google Trends graph below
- Sapphic Erotica / Sapphic Porn, at the time .. wow, clearly appear to be popular searches which seem to echo that trend! - see the Google Trends graph below
What could the 2005 peak in Google searches for Sapphic, be possibly attributed to? Don't cancel me :) From the graph above - my 10p bet hypothesis is that particular peak in searches may have been for "sapphic erotica"???!!! Penny for your thoughts - I would love to hear, yours.
2020s: The term, Sapphic, particularly online (e.g. magazines and in social media), is seeing a resurgence by a some as an umbrella term, balancing inclusivity and exclusivity to broadly describe any woman, or woman-aligned person, who feels an attraction toward another women. Some, however, are clearly jumping onto the clickbait trending keyword. Personally, I use Sapphic as a preferred modifier (e.g. Sapphic movies) but, never, as an identity (i.e. I am ... sapphic). Indeed, when tipsily launching this site, during COVID lockdown 2020 NYE's, I had first, consciously SEO'd for Sapphic as a modifier - so I do hope I get some kudos with regard to it's resurgence :)